If you’re considering mobile billboard advertising for your business, event, product launch, or campaign, one of the first questions you’ll ask is simple:
How much does a mobile billboard cost in Canada?
The answer depends on several factors, including the city, campaign duration, number of trucks, and hours required. In this guide, we’ll break down average LED truck rental prices in Canada and explain what influences the cost.
Average Mobile Billboard Advertising Cost in Canada
- $1,200–$1,800 per day for an 8-hour campaign.
- $180–$250 per hour depending on the market and season.
- Weekly and long-term campaigns typically receive discounted pricing.
Driver, fuel, GPS tracking, and campaign reporting are generally included in the rental.
Mobile Billboard Advertising Cost by City
Toronto
Toronto remains one of Canada’s busiest advertising markets.
Typical pricing:
- 8-hour campaign: $1,440–$1,800
- Hourly rate: $180–$225
- Multi-day campaigns receive volume discounts
Popular areas include:
- Downtown Toronto
- Yonge-Dundas Square
- Entertainment District
- North York
- Scarborough
- Mississauga
- Brampton
Vancouver
Vancouver campaigns are ideal for product launches, retail promotions, and event marketing.
Typical pricing:
- 8-hour campaign: $1,400–$1,700
- Weekly campaigns offer lower daily rates
Calgary
Demand increases during the Calgary Stampede and summer events.
Typical pricing:
- 8-hour campaign: $1,400–$1,800
- Peak season rates may be higher
Edmonton
Edmonton is popular for sporting events, trade shows, and downtown activations.
Typical pricing:
- 8-hour campaign: $1,400–$1,700
Ottawa and Montreal
Campaigns in Ottawa and Montreal generally range from:
- $1,300–$1,700 per day
Factors That Affect Mobile Billboard Pricing
Campaign Length
Longer campaigns usually lower the daily rate. A two-week campaign will typically cost less per day than a one-day campaign.
Number of Trucks
Running multiple trucks simultaneously increases reach and creates stronger market visibility.
Campaign Hours
Most campaigns run for 6–8 hours daily, although extended schedules are available.
Travel Requirements
Campaigns outside major cities may include travel expenses, accommodation, and driver per diem costs.
Peak Seasons
Demand increases during:
- FIFA World Cup events
- Calgary Stampede
- Summer festivals
- Election seasons
- Holiday shopping periods
Booking early often helps secure better pricing and availability.
What Is Included In A Mobile Billboard Rental?
Most campaigns include:
- Professional driver
- Fuel
- LED advertising truck
- GPS route tracking
- Daily photos and videos
- Campaign reporting
- Exclusive use of the screen
- Dynamic content support
Are Mobile Billboards Worth The Cost?
Compared to traditional billboards, mobile LED trucks deliver:
- Hyperlocal targeting
- Flexible routes
- Day and night visibility
- Dynamic video content
- Event targeting
- Higher engagement and recall
Instead of waiting for people to pass a fixed billboard, your message travels directly to busy streets, events, shopping districts, and entertainment areas.
Frequently Asked Questions
How much does a billboard truck cost in Toronto?
Most 8-hour campaigns in Toronto range from $1,400 to $1,800 depending on duration and season.
How much does an LED truck rental cost?
LED truck rentals generally cost between $180 and $250 per hour across Canada.
Is the driver included?
Yes. Professional driver services are normally included in the price.
Do I need to provide video content?
You can provide your own artwork or video, or creative assistance may be available depending on the campaign.
Final Thoughts
Mobile billboard advertising offers one of the most flexible and attention-grabbing forms of outdoor advertising in Canada. Whether you’re promoting a new product, a grand opening, an event, or a national campaign, LED truck advertising provides measurable exposure where your audience already spends time.
If you’re planning a campaign in Toronto, Vancouver, Calgary, Edmonton, Ottawa, Montreal, or anywhere across Canada, obtaining a customized quote based on your goals and schedule is the best way to determine the exact cost.